Alnatura Rebranding

For my first Multi Media Project in university I worked on a redesign for the german brand Alnatura, an ecological grocery shop. The brand range currently comprises around 1,200 organic products. The challenge of the project was therefore to develop a suitable new visual image for such a diverse company.

I created a rebranding with a modern, yet chic look. The logo conveys the desired message of sustainability through the incorporated leaf symbol. The serifs on the baseline symbolise the down-to-earth spirit of the company. The color scheme is especially build for the packaging designs. I chose a light pastel color palette representative of the sun, sky, earth and flora.


© 2021 Denise Hödl / Imprint