The goal of the appearance of the pharmacy Laa was to clearly distinguish itself from drugstores through its reference to science.
The objective was to highlight the scientific and pharmaceutical background in a way that is both clear and contextually fitting. To achieve this, we designed customized letters that symbolize molecules through their dots and connections. The design concept is further enriched by a dynamic gradient, symbolizing balance and calmness.
Credits→
Concept and Design:
Alexander Merlicek, Denise Hödl, Sebastian Hemetsberger
Copy:
Alexander Merlicek
Typeface:
Sebastian Hemetsberger
Website:
Denise Hödl