Client→ 
Bäckerei Schmidl

Work→ 
Strategy, Visual Identity, Website, Art Direction

Live Site→ 
schmidl-wachau.at

Bäckerei Schmidl was founded in 1780 and is an integral part of the Wachau in Austria. The ingredients used originate almost exclusively from the region.

The reworked visual identity and photography lets one see just how much Wachau is baked into Bäckerei Schmidl’s products.

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Credits→

Concept:
Alexander Merlicek, Sebastian Hemetsberger, Denise Hödl

Design:
Sebastian Hemetsberger, Denise Hödl

Copy:
Alexander Merlicek

Photography:
Christoph Platzer