OBLQ /əˈbliːk/ is a streetwear brand with the intention to democratize design a step further and therefore enables every user to be part of the design process. We coded an interactive design generator, which allows every individual to create their custom shirt.

→ oblq.xyz


OBLQ calls for users to be part of the design process. In an interactive design generator, one can influence and change the design through a range of different settings and parameters. At the end of this process, users can have their designs printed on a shirt.


Sebastian Hemetsberger and I created OBLQ as our bachelor project at the University of Applied Sciences Salzburg. Our goal was to make good design easy and accessible and to give every user the opportunity to be a good designer. In addition, it should be possible for users to influence the design process in order to let their personal expression flow into it. Thereby OBLQ tries to democratize the design process to a certain extent.

Check out the project over on oblq.xyz

Design and Concept:
Sebastian Hemetsberger, Denise Hödl

Web Development:
Sebastian Hemetsberger

Denise Hödl

Christoph Platzer

Christoph Amort

Jakob Vasak

Max Blum,
Alexander Merlicek,
Paula Nikolussi,
Magdalena Umkehrer,
Florian Weiermann

TDC Young Ones New York
Gold in Type Design: Software

ADC Young Ones New York
Merit in Interactive: UX / U

ADC Young Ones New York
Merit in Typography: Motion / Dyamic

ADC Talent Award 2022
Silver Nail in Motion Design

ADC Talent Award 2022
Distinction in Creative use of Code

ADC Talent Award 2022
Distinction in Design of Digital Products

Salzburger Landespreis 2021
2. Place in Institution FH Salzburg


PAGE Magazine Online Feature
Coole Typo-Shirts aus dem Design Generator

© 2022 Denise Hödl  (Imprint)