OBLQ is a streetware fashion brand that allows users to be part of the design process. In an interactive design generator, users can influence and change the design through a range of different settings and parameters. At the end of this process, users can have their designs printed on a shirt.
Sebastian Hemetsberger and I created OBLQ as our bachelor project at the University of Applied Sciences Salzburg. The goal of the project was to make good design easy and accessible and to give every user the opportunity to be a good designer. The aim was to create an experience that arouses curiosity and thereby awakens a desire to create and design. In addition, it should be possible for users to influence the design process in order to let their personal expression flow into it. The goal was to democratize the design process to a certain extent.
OBLQ has no intention to produce mass fashion and focuses on the production of unique one-of-a-kind pieces. The shirts are made of 100% organic cotton and are certified with various certificates like OEKO-Tex Standard 100, FairWear Foundation, OCS 100 Blended, GRS and PETA.
Design and Concept: Denise Hödl, Sebastian Hemetsberger
Web Development: Sebastian Hemetsberger
Projectmanagement: Denise Hödl
Photography: Christoph Platzer
Videography: Christoph Amort
Audio: Jakob Vasak
Models: Max Blum, Alexander Merlicek, Paula Nikolussi, Magdalena Umkehrer, Florian Weiermann