OBLQ is a streetware fashion brand that allows users to be part of the design process. In an interactive design generator, users can influence and change the design through a range of different settings and parameters. At the end of this process, users can have their designs printed on a shirt.

Sebastian Hemetsberger and I created OBLQ as our bachelor project at the University of Applied Sciences Salzburg. The goal of the project was to make good design easy and accessible and to give every user the opportunity to be a good designer. The aim was to create an experience that arouses curiosity and thereby awakens a desire to create and design. In addition, it should be possible for users to influence the design process in order to let their personal expression flow into it. The goal was to democratize the design process to a certain extent.

→ www.oblq.xyz


OBLQ is a streetwear brand with the intention to democratize design a step further and therefore enables every user to be part of the design process. We built an interactive design generator, which allows every individual to create their custom shirt.


OBLQ has no intention to produce mass fashion and focuses on the production of unique one-of-a-kind pieces. The shirts are made of 100% organic cotton and are certified with various certificates like OEKO-Tex Standard 100, FairWear Foundation, OCS 100 Blended, GRS and PETA.


Check out the project over on www.oblq.xyz

Design and Concept: Sebastian Hemetsberger, Denise Hödl
Web Development: Sebastian Hemetsberger
Projectmanagement: Denise Hödl

Photography: Christoph Platzer
Videography: Christoph Amort
Audio: Jakob Vasak
Models: Max Blum, Alexander Merlicek, Paula Nikolussi, Magdalena Umkehrer, Florian Weiermann

© 2022 Denise Hödl  (Imprint)