OBLQ
OBLQ /əˈbliːk/ is a streetwear brand with the intention to democratize design a step further and therefore enables every user to be part of the design process. We coded an interactive design generator, which allows every individual to create their custom shirt.
OBLQ calls for users to be part of the design process. In an interactive design generator, one can influence and change the design through a range of different settings and parameters. At the end of this process, users can have their designs printed on a shirt.
The goal was to make good design easy and accessible and to give every user the opportunity to be a good designer. In addition, it should be possible for users to influence the design process in order to let their personal expression flow into it. Thereby OBLQ tries to democratize the design process to a certain extent.
Check out the project over on oblq.xyz
Design and Concept:
Sebastian Hemetsberger, Denise Hödl
Web Development:
Sebastian Hemetsberger
Projectmanagement:
Denise Hödl
Photography:
Christoph Platzer
Videography:
Christoph Amort
Audio:
Jakob Vasak
Models:
Max Blum,
Alexander Merlicek,
Paula Nikolussi,
Magdalena Umkehrer,
Florian Weiermann
Awards:
TDC Young Ones New York
Gold in Type Design: Software
ADC Young Ones New York
Merit in Interactive: UX / U
ADC Young Ones New York
Merit in Typography: Motion / Dyamic
ADC Talent Award 2022
Silver Nail in Motion Design
ADC Talent Award 2022
Distinction in Creative use of Code
ADC Talent Award 2022
Distinction in Design of Digital Products
Salzburger Landespreis 2021
2. Place in Institution FH Salzburg
Press:
PAGE Magazine Online Feature
Coole Typo-Shirts aus dem Design Generator